“At Christine, Ink. we tell the story of your brand – with clarity, continuity, creativity and impact!”
When introducing my business, I like to deliver those words rapid fire and cap it off with jazz hands at the end for added IMPACT! Because when you have the chutzpah to name your company after yourself and create a brand message intended to excite and inspire, it’s important to embody it completely in every moment.
In recent years I’ve taken this mission, to completely craft my business around my brand, quite literally. 2010 was the year of clarity. I realized (through some expert business coaching) that my service offerings were far more reflective of personal branding than of the “full service writing firm” I had been touting in the years since founding my firm in 2003. After some market experimentation involving a stuffed cow named Mooroy to communicate this “branding” message (mooo!) I finally understood that the power of delivering clear, consistent, creative written communications to one’s audience requires no confusing gimmicks. And on top of that, our new puppy Gracie ate Mooroy so his company mascot status became a moot point.
In 2011, my brand message grew even clearer as I established continuity throughout all my communications and connections. I invested in a selection of creative, spot-on promotional materials from the incredibly innovative Kim Novotny. I joined the eWomen Network where the continuity of my business relationships strengthened. And finally, you’re looking at my most recent investment in making sure people get the message about who I am and what I do – this multifaceted, interactive, beautifully designed web experience, brought to you by one of my new favorite people, Gertie at Waking Girl Web Design!
Take a tour of the new virtual Christine, Ink:
When introducing my business, I like to deliver those words rapid fire and cap it off with jazz hands at the end for added IMPACT! Because when you have the chutzpah to name your company after yourself and create a brand message intended to excite and inspire, it’s important to embody it completely in every moment.
In recent years I’ve taken this mission, to completely craft my business around my brand, quite literally. 2010 was the year of clarity. I realized (through some expert business coaching) that my service offerings were far more reflective of personal branding than of the “full service writing firm” I had been touting in the years since founding my firm in 2003. After some market experimentation involving a stuffed cow named Mooroy to communicate this “branding” message (mooo!) I finally understood that the power of delivering clear, consistent, creative written communications to one’s audience requires no confusing gimmicks. And on top of that, our new puppy Gracie ate Mooroy so his company mascot status became a moot point.
In 2011, my brand message grew even clearer as I established continuity throughout all my communications and connections. I invested in a selection of creative, spot-on promotional materials from the incredibly innovative Kim Novotny. I joined the eWomen Network where the continuity of my business relationships strengthened. And finally, you’re looking at my most recent investment in making sure people get the message about who I am and what I do – this multifaceted, interactive, beautifully designed web experience, brought to you by one of my new favorite people, Gertie at Waking Girl Web Design!
Take a tour of the new virtual Christine, Ink:
- It takes only one little click on the home page to “like” Christine, Ink. on Facebook.
- Contact me by clicking “Email me” on any given page or visiting our convenient Contact page form.
- Visit “Who we Serve” to experience a fun, inspiring interactive interview where you can share with me a more specific creative vision for your written branding efforts in 2012.
R.I.P. Mooroy
With clarity and continuity firmly at the controls, creativity is the fiery jet engine and IMPACT is the flight plan for 2012!
What kind of impact will you make in 2012?
Thank you for trusting me with your words,
Christine of Christine, Ink.
What kind of impact will you make in 2012?
Thank you for trusting me with your words,
Christine of Christine, Ink.
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