For instance, here at Christine, Ink. our message is that we communicate to your audience what it is that you do – with creativity, continuity, clarity and impact. And as a group of self-proclaimed creative visionaries (because if you don’t declare yourself a creative visionary, who will?), our brand identity gives us the flexibility to transmit that message in creative, sometimes unconventional ways.

Which begs the question – does “conventional” even exist anymore?

At one point in the history of the business, impactful advertising simply required “thinking outside the box.” But looking at advertising today, I get the feeling that “the box” was detonated a long time ago.

Here are some examples of print ads that our Ink team member Michele found to be impactful. Please let us know what you think and share examples of your favorite ads on our Facebook fan page.    

Harley Davidson cologne ad. Look how perfectly biker-dude this guy is. But are you really a biker dude without the wind in your hair? Don't worry, Harley Davidson has you covered. Now, you can look totally awesome, even on snowy days when riding your bike isn't practical!

This ad is simple and to the point. Free hotel rooms at the Grand Sierra. The "fine print" is even big enough to read without a magnifying glass. Proof that you do not need to be elaborate in order to create impact with advertising.

Rosie the Riveter is a classic. To this day, she is world famous. Many American homes have Rosie the Riveter ads on their wall. And her simple, encouraging message, "We can do it!" worked! According to the ad council, 2 million women joined the workforce during WWII, inspired by Rosie. The right words make all the difference in print ads.