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We are deep into the age of American Idol, The Voice, and a variety of other variety shows that have transformed constructive criticism into an art form. Holding a magnifying glass up to one’s flaws and learning how to improve has become a thriving industry ranging from the afore mentioned reality talent competitions to personal and business coaching services.

On the literary side of things, you might call me the somewhat nicer, non-British Simon Cowell of manuscripts. Authors hire me in the role of “Managing Editor” to perform a comprehensive review of their manuscript, mark it up with one of my favorite Microsoft Word features, “tracked changes” and then assemble an extremely candid Managing Editor’s report with my professional opinions detailing – where I believe the manuscript is now, what I think they should do to make it better, and ways they can do this.

This is not to say that I’m right, you’re wrong and you should mindlessly do everything I say. My opinion is one of many available to an aspiring author. They could also ask their spouse, friends, family, or writing group for their two cents; biased opinions to say the least because of their personal connections to the author. Here’s how this usually plays out: “Good for you, you wrote a book! I really liked the way you described that birdhouse on page 63. That was very descriptive and reminded me of my childhood birdhouse.” On a similar note, I’m sure many aspiring singers, prior to being torn to shreds by Simon Cowell on American Idol, were told by friends and family that they sounded exactly like Celine Dion and/or Elvis.

Aspiring artists and authors need the ongoing love and support of their family and friends to find the courage to walk into the American Idol audition room and, in literary land, to have the courage to share their words on that daunting blank white page. My job isn’t to shoot down dreams, hurt  feelings, or in any way suggest that someone give up their dream of becoming a published author. It’s the exact opposite. When I have the privilege of reading and reviewing an author’s manuscript – their words, their story - my passion for the written word drives my mission to help that author’s vision for their book become a reality, by matching intention with execution. I have enjoyed this process dozens and dozens of times and the experience of opening an author’s manuscript for the first time to begin my review, is always exciting. I’ll bet that even Mr. Cynical himself, Simon Cowell experiences that moment of joy right before a new singer opens their mouth and begins to sing, the moment of – “THIS just might be great.” Or, “This just might be bloody great” in his case.

 
 
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My muscles are flexed and on fire when suddenly (and quite cruelly), a guy named Gilad on one of my workout DVDs cheerfully announces, “let’s take inventory!” The weight stays in the air, muscles remain flexed and on fire and Gilad goes through a checklist of all the things I should be aware of that are happening with my body. “Are our arms still at 90 degrees?” “Are our abdominals still pulled in?” “Are you ready to slap me through your TV set yet?”


When is the last time you took inventory of the words you use to communicate your message to your audience? Is your message consistent, clear, creative, continuous and impactful across all your means of written and verbal communication?

Let’s find out:


1.     First, gather together the “scripts” from all the ways you communicate your message verbally – the words your audience hears. For example, your elevator pitch, TV and radio ads, and videos. If you don’t already have these items typed up, take a moment to do so now.

2.     Now gather together your written communications – the words your audience sees. For example your website content, social media posts, brochures, and postcards.

3.     Clear a large flat space and spread out all your words, both written and verbal, so you can seem them all at the same time. Feel free to use your computer or tablet to view your “virtual” words like the ones on your website or social media posts. The objective is to SEE all your words, as if placed together in a collage.

4.     Take a few minutes to look at your words, ideas and messages and what they are communicating to you, without judging or editing. If your words did indeed make up a collage, what would the title be?

5.     There’s an old children’s program song that goes, “Which of these things is not like the other?” Make a note of any words, ideas or messages that stand out as completely different than the rest of the collage (again – without judging or editing).

6.     Grab a highlighter and highlight what you like. Use a marker to cross out anything that isn’t speaking to you.

7.     Document the results of this exercise and any “ah-ha” moments you experienced.

Our goal here on the “Christine’s Ink” blog for 2012, is to add clarity, consistency, continuity, creativity and impact to your words inventory. If it sounds like a daunting task, take a deep breath and realize that this exercise was just step one. We have 12 whole months to accomplish the whole goal!

Some blogs will look like this one, with actionable, step-by-step exercises designed to work toward our big 2012 goal (“adding clarity to your website,” for example). Others blogs are intended to serve as creative inspiration and reminders that sharing your words is meant to be a joyful experience. After all, we have Gilad for the other stuff. Happy Impact 2012, thanks for subscribing by clicking "RSS Feed" on the right, and see you again soon!